First off, apologies on being a couple of days late. The holidays did a number on my usual schedule. I’m sure many of you can relate.
Because of that, and a couple of other projects I can’t wait to share with you, we’re doing something a bit different this time.
We’re keeping this issue short, sweet, and packed with killer links.
By: Ana Andjelic
This article is like a checklist for the big pillars of great brand-building.
If you’re like me, you question if you’re making the right moves. This piece helps by distilling the hallmarks of truly successful brands.
This one quote really stuck with me:
Earn influencer attention through the unboxing experience
For my ecommerce folks out there, this one is pure gold.
The always-on Cody Wittick details how you can win at the process of seeding – sending free product to influencers in order to start building a relationship.
This thread has in-depth explanations on exactly what to do, how to do it, and even features images of Cody’s past work for inspiration.
Brands to cop
Every so often I come across a visual brand that staggers me due to how good it is. The kind that conjures up a bit of envy in me.
DOEN is one of those brands.
Started by sisters who left the corporate fashion world, DOEN epitomizes the sun-drenched, 70s-ish, Southern California zeitgeist. But it also evolves into the world of grown-up women.
The photography, the styling, the typography. Each component just makes sense and pulls you into the DOEN world.
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You’ll get a regular newsletter with choice links & original perspectives on building a powerful brand, resources be damned.