Bootstrapped Branding Newsletters

Bootstrapped branding newsletter issues.

The July Letter

Hey there – hope you’re well. My business partner John and I just launched Commons, our new personal care brand. Realy exciting and really daunting. But we’re sticking to the principles mentioned in my last email: customer obsession, patience, and focus. In this letter, I want to spend time on that last thing, focus. Half …

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Issue #005: Founder interview, Community resources, bland branding

Hey all, Hope everyone’s staying safe and healthy. I’ve got to tell you… Writing this issue stressed the living hell out of me. It’s the first monthly installment of Bootstrapped Branding (after switching from weekly). And I made you a promise about the quality and the value you’d receive. I was stressed because I wanted …

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